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    Destination Europe Nearshoring Continues to Drive Demand

    The significant nearshore the activities this year the Europe emerged within the markets.  On the global outsourcing map , in the post recession phase, the low cost countries like India, Philippines, and China was remain the most attractive destinations.  In the other hand of the spectrum in Europe it was captured the good amount of the attention.  The numerous of the other factors was driving the demand to the Europe.  As the biggest trend for the European in 2011, the increasing number of the companies was choosing to keep the work closer to the home and nearshoring.  The huge Information Technology talent pool,  the favorable time zones, and the language skills.  For the US, the Eastern European markets that can be seen as the destination of choice for the nearby countries.  The Europe was still retains  its strong position for the outsourcing high-end solutions development.  The lots of new Information Technology trends and the developments was reshaping the European ITO space.  The market in a big way was influenced by cloud. The cloud services was still the most discussed service in the infrastructure outsourcing market this is base to Forrester Report.  As the enterprise realize the flexibilities that cloud offers the resistance to the cloud will change.  To see the significant momentum the BPO or the Business Process Outsourcing activities especially the voice operations.   The voice operations continue to see the significant momentum.  In one region the shortage of resources can drive demand to the other regions where the resources was available in plenty.  There was huge gap in the Information Technology talent and the resources in the Western Europe by the Information Technology.  The Eastern Europe has seen the significant surge in the Information Technology resources over the last couple of the years.  The large number of the Western European enterprises to this region.  The Eastern European countries have shown that the significant rise in the educated and qualified Information Technology talent.  In the Europe the nearshoring was on the high and will be driving the demands of the significantly in the future.  The risks tend to go up, when the enterprise try to drive down the costs. The offshoring looks at the balance of the low cost and the low risk.  In the countries of China and the Philippines, it can be a low cost alternative to nearshoring.  However there were other factors that balance out the overshadow of the cost benefits. The companies that start the outsourcing was prefer in keeping it closer to the home and the work with the companies that speaks in the same language.  Base to Marriot, the reason why more percentage of work is going nearshore than offshore. It holds that true especially in the case o9f the mid-market companies that were new to the outsourcing.  In the opportunities within, the Poland, Czech Republic, the Romania and the Ukraine was some of the leading countries in the European outsourcing space.  In the outsourcing, the results in the higher quality products and services and the overall competitive has a big advantage.






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