According to the latest released report appointed by SunGard availability services, handling the availability of customer-facing online presence in businesses is turning away from information technology and approaching to marketing. Examining the challenges that encounters by the businesses as it attempts to keep customers and information connected through the delivering the availability enterprise.
Progressively it means marketing is having control in this field, it recommends customers needs for instant availability of services through online or by means of Smartphone apps. According to Professor Nelson Phillips of Imperial College London Business School and author of the report said that typically availability has been observed as the CIO’s dispute or the information technology department issues.
However now instantly the marketing and sales people are more concerned as time goes by, it is because they are noticing that their competitors can acquire into the situation more quickly or can have it in a nice way. And it is also begins at the high concept level and works down to the details, so the board and the CEO are getting more involved in this as it serves as a strategic issue.
As disruption meant customers could not access their information, Professor Phillips recommends information technology is becoming a firm-wide concern and is no longer the single domain of IT departments, as earlier this year it indicates a well-publicized technical concerns for O2 and NatWest.
He added that what they are noticing is almost split evenly by means of what different firms thought regarding with who was responsible enough, the board, the CEO or the CIO, it was almost fairly split. He thinks that it is part of a continuous run through in firms about how strategic it is and it is not just a technical issue but it has a wider strategic indications.
The information technology is turning into more of a business tool, as Keith Tilley, the SunGard European executive vice president agreed with the report. He said that it also goes to show that firms are identifying that it is more than just an information technology issues, the information technology is certainly a tool they utilize, however availability is all over the business.
REFERENCES:
http://www.computing.co.uk/ctg/news/2205364/businesses-see-availability-management-move-away-from-it
http://localuknews.co.uk/article/businesses-see-availability-management-move-away-from-it
