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    Marketing Businesses will Proceed into LTE World

     

    Sending away the demand for socially-connected platforms to utilize a superfast broadband network, the marketing businesses will be proceeding into an LTE world, it was according to Marc Benioff, the CEO of Salesforce. The broadband projects that are similar to those in NBN in Australia and in Kansas City in the United States were excellent as the more bandwidth the better, he said during the firm’s annual user conference which is the Dreamforce 2012.

    But the release of the long-term evolution or LTE technology or very known as the 4G will serve as the key technology to motivate the consumer of information technology in marketing, Benioff claimed. He added that they are going to be shifting into an LTE world, when a businessman has its iPad with LTE, he is more capable of managing the whole enterprise on these kind of services and it gives more excitement.

    On the other hand, the United Kingdom’s first 4G network has just launched by the EE or Everything Everywhere. The EE’s network will utilize the LTE technology that is suitable with the United States networks AT&T and Verizon. Even though it still labelled as 4G networks, the substitute HSPA+ networks that are used in the United States by T-Mobile, it is not as fast as the LTE but it is faster than the 3G networks.

    The growth in competition would be healthy, they need more competitors and not the less, Benioff added. At the same time, he took a strike at their rival Oracle, he recommends that the firm does not have any idea what its strategy will be. Benioff said that Oracle keeps on opposing shared and multi-tenancy systems, and they are kind of declining into it however they are kind of not and they have done an outrage in the industry and also with themselves.

    Where all customers are supplied from one infrastructure in a period which every component is shared, the traditional vendors such as the SAP and the Oracle have turned away from the Salesforce.com structure of a shared schema or multi-tenancy model. The Salesforce.com has to imitate its architecture in most instances in the Untied States and definitely in Asia, United Kingdom and in Europe in order to achieve and carry out this kind of model.

     

     

     

    REFERENCES:

    http://www.computing.co.uk/ctg/news/2207127/benioff-4g-will-enable-an-enterprise-to-be-run-on-an-ipad

    http://localuknews.co.uk/article/benioff-4g-will-enable-an-enterprise-to-be-run-on-an-ipad

    http://ipotpal.sylverstyle.com/%D0%B8%D0%BF%D0%BE%D1%82%D0%BF%D0%B0%D0%BB/benioff-4g-will-enable-an-enterprise-to-be-run-on-ipad/

    http://tweetmeme.com/story/12243680869/benioff-4g-will-enable-an-enterprise-to-be-run-on-an-ipad-20-sep-2012-computing-news